Lesson 1: Finding Your Brand Voice.

Exercises to uncover tone, values, and quirks

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

The 3 Adjectives Test

“If your brand were a person, how would a friend describe them at a party?”

Pick 3 adjectives that describe their ideal tone. Examples:

• Warm, witty, grounded

• Bold, edgy, no-BS

• Gentle, empowering, creative

Write a short paragraph in that tone, like a social media post or email opener.

Steal Like a Brand Thief

“Whose voice do you love—and why?”

List 3 brands, writers, or creators whose vibe you love. Then answer:

• What makes their voice feel unique?

• What parts do you want to borrow or avoid?

This builds awareness + intention without imitation.

✨Copywriting = writing with a purpose — to persuade, sell, or guide action.